To experience the full functionality of this website, cookies are needed. Please activate cookies and refresh your browser. After the refresh, a cookie management dialogue will be shown.

This website uses cookies for reasons of functionality, comfort, and statistics. You can change this setting at any time by clicking on “change settings”. If you consent to this use of cookies, please click “Yes, I agree”. Our cookie policy

#asmartercar
Tomorrow’s motorists ready for driverless cars

 
 
 

Contacts


Rianne Ojeh
Phone: +44 (0)1895 838 822

 

2016-07-19 | United Kingdom | Corporate News

  • Bosch asks six year olds about their perfect car of the future
  • WATCH: kids want their cars to be driverless and kind to the environment
  • Adults who feel least safe about driverless cars are also the most uninformed


To see what tomorrow’s motorists thought of this, Bosch asked a group of today’s six year olds, what they want from their car of the future. Watch the results here.


The car of the future: penguin-loving, sweetie-powered and driverless


All of the six year olds that spoke to Bosch as part of its #asmartercar [link] campaign said that they wanted their cars to be driverless, with most expecting their car to be more than just a method of transportation.


Kobei said: “If cars don’t have a driver that means that anyone can drive them no matter what age. That means that even people as old as 70 or 80 can drive them.”


While Meredith, added: “The front seats [could] turn around to face the back seats and there would be a table in the middle so if we want to eat, we can press a button and the car drives itself.”


Most of the children interviewed also expect the car of the future to have easy parking solutions.


Future driver Ava said: “We will tell a sensor where to go and then it will magically go there and park itself.” With Daniel adding: “It [the car] looks for a parking space and then it will just park itself… it is very clever.”


The majority of kids also want their cars to be powered by electricity in the future, with Aaryan saying, “My car will use electricity to run so that it is kind to the penguins and polar bears.”


However, some of the children came up with a few more novel solutions to reducing fossil fuel usage and Lela wanted her car to be “powered by sweeties.”


Adults less accepting of new technologies

Despite the next generation’s excitement about future car technology, a survey questioning a sample of British adults, the current motorists, found that they are less sure about driverless technology. This is contrary to the fact that driverless technology is already available in a number of production cars.


When asked what they expect a new car to be able to do in 2025, two thirds (66%) of desired functions are already available in production cars today, while the remaining 33% will enter production within two years.


The #asmartercar campaign by Bosch aims to improve knowledge and acceptance of driverless car technology through better education. The survey found that drivers aged 55+ are most likely to say that a driverless car would not make them feel safer in any situation (42%). These people are also most likely to say they don’t know enough about these cars (27%).


The YouGov Omnibus survey of over 2,000 respondents also showed that while 28% of car drivers said that they were wary about using driverless car technology on the road, the most popular requests for the car of the future took control away from the driver. When surveyed, most UK adults said they expected their future cars in 2025 to be able to maintain a safe distance from the car in front (66%), take control to avoid an accident (56%), park itself (55%) and predict traffic and change route (51%).


Not only are the most popular features for the car of the future examples of automated technology, they are all on cars in series production today. Drivers can maintain a safe distance from the car in front using adaptive cruise control, available on a number of cars. Many cars already take control to avoid an accident by using Automated Emergency Braking (AEB), which is even used on the UK’s most popular new cars and needed to receive a EuroNCAP 5* rating. Meanwhile, a number of cars on sale today already park themselves.


Steffen Hoffmann, UK President of Bosch, said: “Our research shows that there is a clear disconnect between motorists’ perception of driverless technology and reality. The introduction of driverless technology is a gradual process, with automated features first being introduced in non-critical situations. However, we expect that highly automated vehicles will be driving themselves on the motorway by 2020, with fully automated technology starting after 2025.”


Bosch’s survey also showed that motorists believe that the presence of driverless cars on UK roads will not happen anytime soon. The majority (65%) of car drivers think that it will be more than five years before they will see driverless cars on all UK roads. However, Bosch will be testing automated vehicles in London from September 2016.


Videos of the future motorist’s responses and more information on Bosch’s survey is available at www.bosch.co.uk/asmartercar.



All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,084 adults, of which 1,460 were car drivers. Fieldwork was undertaken between 22nd - 23rd March 2016. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Mobility Solutions is the largest Bosch Group business sector. According to preliminary figures, its 2015 sales came to 41.7 billion euros, or 60 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.


In the UK, Bosch has been present since 1898, when Robert Bosch opened the company’s first office outside Germany. Every one of the Bosch Group’s business sectors has a presence in the UK: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch operates in the UK as Robert Bosch Limited and employs around 5,300 associates across 41 sites. In 2015, Bosch generated revenues in the UK of 3.7 billion euros.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com , www.bosch-press.com and twitter.com/BoschPresse .