The success of this programme can be judged by the fact that last year some 2,200 OEM Management and dealer sales staff from Honda, Nissan, Toyota and Renault were trained. This included driving vehicles with and without ESP (Electronic Stability Program).
Independent studies have reported that the fitment of active safety technology to cars and in particular ESP can and will reduce the number of accidents on European roads. A key requirement to gaining higher ESP installation rate on new cars is overcoming ignorance of what the system is and what it does – a Bosch survey in the UK last year showed that only one percent of motorists knew about ESP. This was supported by an SMMT survey in October last year which highlighted that only five percent of motorists knew about the technology.
Bosch will expand its ESPerience training programme in the coming 12 months to include other car manufacturers, major dealer groups and key fleet companies. The company aims to highlight the importance of active safety systems and the necessity of specifying ESP on all new vehicles including vans.
Note to editors:
The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2004, some 242,000 employees generated sales of €40 billion. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering,” the Bosch Group today comprises a manufacturing, sales, and after-sales service network of some 260 subsidiaries and more than 10,000 service centres in over 130 countries.
The special ownership structure of the Bosch Group guarantees its financial independence and entrepreneurial freedom. It makes it possible for the company to undertake significant up-front investments in the safeguarding of its future, as well as to do justice to its social responsibility in a manner reflective of the spirit and will of its founder. The charitable foundation, Robert Bosch Stiftung, holds 92% of the shares of Robert Bosch GmbH. The entrepreneurial ownership functions are carried out by Robert Bosch Industrietreuhand KG.
Bosch media enquiries:
Chris Wakley/ David Eden
Automotive PR
Tel: 020 7494 8050
Email: cwakley@automotivepr.com / deden@automotivepr.com
Bosch OE enquiries:
Beverley Daniels
Corporate Affairs Manager
Robert Bosch Limited
Tel: 01895 878155
Email: beverley.daniels@uk.bosch.com
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