The installation rate in the UK for ESP in the A and B model sectors is a low 15% and 1% respectively. The fact that the new Micra C+C Essenza variant, the principle model to be sold in Britain, will be equipped as standard with ESP, is an important indicator that this particular sector of the market will increasingly enjoy the important  benefits of active safety technology.

In addition to supplying active safety systems, Bosch also supplies a number of other components for the new Micra C+C. These include the audio system, including the radio and speakers, the airbag including control unit, peripheral crash sensors and upfront crash sensor and in the engine compartment the company is supplying injectors and oxygen sensors.

Note to editors:

The Bosch Group is the world’s largest provider of automotive technology to all leading vehicle and component manufacturers. 

In 2004, the company generated automotive sales of €25.3 billion and employs 149,200 people in this sector.  The key business areas include: fuel injection technology (diesel & petrol); systems for active and passive vehicle safety (brakes, ABS, traction control, ESP, control units for restraint systems); electrical motors, rotating electrics and products for car multimedia.

Bosch media enquiries:

Chris Wakley/ David Eden
Automotive PR
Tel: 020 7494 8050
Email: cwakley@automotivepr.com / deden@automotivepr.com

Bosch OE enquiries:

Beverley Daniels
Corporate Affairs Manager
Robert Bosch Limited
Tel: 01895 878155
Email: beverley.daniels@uk.bosch.com